HYPE
A nonprofit fundraiser supporting
Station 1 RecordsA no-cost artist development program for people of color in the Des Moines Metro.
$0
raised by 0 people
$60,000 goal
HYPE is a forum for aspiring artists to brand, express, mold and polish their talents, in collaboration with others in the artist community, under the mentorship of industry professionals. We will guide artists through a rigorous curriculum designed to enhance their artistry and business acumen.
HYPE is a free 6 week business and artist development program that culminates in a series of performances at xBk. A panel of industry professionals will select 6 participants through means of an audition assessing 1) performance skills 2) musical quality and 3) dedication to craft. Once selected, the artists will engage in weekly 2 hour sessions covering a variety of topic areas including:
“Orientation and Basics: Introducing the HYPE”: An introduction to what we’ll be working on during the course including an assessment of artist’s assets.
“Branding and Storytelling: You, the Experience”: Participants will gain insight into the essential “building blocks” that gives an artist flare: the language, the look, and the persona.
“Press Kits and Presentation: Crafting your message to others”: Participants will work on building a polished EPK.
“Networking and Promotion: Working the Room”: Participants will be given a crash course on professionalism and networking. They will learn how to maintain and navigate their social platforms and how to adequately utilize them.
“What’s Next - I’ve got tracks, so now what?”: The basic business principles of the music industry and how to start your path to a creative career.
The Performance: At the end of the program, each artist will have the opportunity to be opening support for a regional or national touring artist in the genre
Upon completion of the program, artists will leave with the following:
At least one professionally produced track for release and an instrumental version for performance.
A professional EPK to assist in securing future publicity and performances
A business package complete with a form performance contract, split sheets for collaborative writing, and stage plots and input lists for future performances.
A rudimentary understanding of the economics of the music business.
6 hours (one hour per month) of business consultation with Station 1 Records staff.